Increasingly, I see people online unable to find something to watch. Or perhaps more accurately: people unable to choose something to watch. ## choice paralysis In a previous job I worked on recommendation systems and one thing that often came up during testing is that adding more would lead to more engagement. More clicks, everyone's favourite optimisation. Distracting? Maybe! But people are clicking it so it must be good! As users we know this isn't true. It sucks to see 40 options and then be unable to decide. More isn't more! The feeling of being paralysed by choice is not...
